![]() ![]() How to write catchy headlines that attract readersĪlways consider who you’re writing for and what matters to them when you’re coming up with a headline. ![]() Why not quench their thirst for knowledge with an informative email and a stellar how-to headline. People want to know how to make pancakes, tie a tie, boil eggs, lose weight - you name it. Keep your headline succinct and easy to scan. While there isn’t really an exact character count to follow, a good rule of thumb is that a headline should rarely break onto the second line. Nobody wants to be tricked into reading an article that isn’t relevant to them. It’s best to keep your headline straightforward. If your headline doesn’t tell recipients what your content is about, they won’t take the time to decipher it and they won’t read your email. See how an active voice is much stronger than the passive voice? 2. In other words, write a sentence that describes the subject doing the action, not being acted upon. Keep your prose punchy, direct and engaging to readers by using the active rather than passive voice. To help you craft eye-catching headlines that grab readers’ attention and keep them reading, we’ve pulled together these 10 tried-and-true tips: 1. Every headline is a hook that pulls readers deeper into your content and leads them straight to your call to action, so you’ll want to take the time to write the very best. For that, you need an irresistible headline. Writing a strong subject line will get your email noticed and opened, but it won’t ensure that your important message is read. How to write catchy headlines that grab attention ![]()
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